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May 5th, 2014:

Bloomingdales – All Cars Transfer to Bloomingdale’s – Chas. H. Fletcher’s – Fletcher’s Castoria – Second Avenue – East Harlem, NYC

© Frenzo

© Frank H. Jump

© Frenzo

According to Michael J. Lisicky in his book Gimbels Has It (History Press, 2011), Bloomingdale’s was regarded as “the uptown Macy’s” until the 1950s. The well-known slogan “All Cars Transfer to Bloomingdale’s” appealed to a wide range of customers who also shopped at Gimbels and Macy’s. Founded in 1872 by Joseph and Lyman Bloomingdale, the “everything to everybody” store started becoming more upscale in 1955 when it started buying higher end fashion items to service the chic clientele of its neighborhood.