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Coca-Cola – Dante Ferretti: Design and Construction for the Cinema September 28, 2013 – February 9, 2014 @ MoMA

Dante Ferretti: Production Designer (MoMA Exhibition) CLICK FOR LINK

Dante Ferretti: Design and Construction for the Cinema examines design practice for film through the lens of Ferretti’s work, which is distinguished by the structural role it plays in the collaborative process of cinema art. As digital technology transforms the way films are staged, replacing the real with the virtual, Ferretti’s work comes at what may be the end of a 100-year-long tradition of full-scale, studio-built environments for films. This exhibition also serves to document this transitioning of cinema practice through its selection and organization of drawings, large-scale installations, and digital projection. – MoMA

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