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Lowlands Correspondent: Gaia Son – Miss Blanche Virginia Cigarettes – Leiden, NL – Vilmos Huszar: De Stijl & Dutch Modernism

© Gaia Son

© Gaia Son

© Gaia Son

Vilmos Huszár (1884–1960) was a Hungarian painter and designer. He lived in The Netherlands, where he was one of the founder members of the art movement De Stijl.

Huszár was born in Budapest, Hungary. He emigrated to The Netherlands in 1905, settling at first in Voorburg. He was influenced by Cubism and Futurism. He met other influential artists including Piet Mondrian and Theo van Doesburg, both central figures in establishing the De Stijl movement with Huszár in 1917. Huszár also co-founded the De Stijl magazine and designed the cover for the first issue.

In 1926 he created a complete visual identity for Miss Blanche Virginia cigarettes, which included packaging, advertising, andpoint of sale displays. The concept drew on the imagery associated with the emergent “New Women”, or Flappers. The Flappers were perceived as young, single, urban, and employed, with independent ideas and a certain disdain for authority and social norms. The smoking of cigarettes was closely associated with their newfound independence. -Wikipedia 

Wikipedia