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A One-Year Anniversary of Fading Ads of New York City (History Press, 2011) by Frank Jump – The First 10,000 Book Review

You could blame Robert Moses, which seems to be the fashion, or you could say it’s just the American way, that unique form of active amnesia we seem to have that means forgetting vast swaths of our history, and either painting over or demolishing the rest; either way, huge amounts of our urban landscape have been “made new” and made over, with much history — architectural and cultural — being lost along the way. We can see those faded fingerprints around us still, sometimes in lingering architectural details on the buildings that have survived one renewal or gentrification too many, and other times in the faded, hand-painted signs that cling stubbornly to those same buildings.

That brings us to Fading Ads of New York City, written by Frank Jump, the curator of the long-running Fading Ad website. I’ve lost track of how many websites have spawned books in the last few years, and how many of those books I’ve passed up because I couldn’t see myself reading them more than once, regardless of how many times the website in question made me laugh, made me think, or gave me goosebumps. With that said, I was very happy to come across this book, which takes some of Jump’s best shots and writing, and puts the lot of it between covers. – Read more @ The First 10000 Reviews  Fading Ads of New York City by Frank Jump.

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