Fading Ad Blog Rotating Header Image

August, 2012:

AJ Waldron Real Estate – Insurance – Bed-Stuy, Brooklyn

© Frank H. Jump

Fletcher’s Castoria – In Use for Over 30 Years – Bushwick, Brooklyn

Circa early 1900s © Frank H. Jump

1871 – The Centaur Company is formed by Charles H. Fletcher at 80 Varick Street, New York, New York to manufacture Pitcher’s Castoria after purchasing the rights and formula from Dr. Pitcher. It was renamed Fletcher’s Castoria. He partnered with with Joseph B. Rose who had, in the same year, purchased forumla for Centaur Liniment. They had financial backing from Demas Barnes [he was later U.S. Congressman from New York 1867-1869]. – Centaur Company

Genuine [Auto] Parts – Bushwick Avenue

© Frank H. Jump

Gaus Beer Pumps – Air Compressors – Bushwick, Brooklyn

© Frank H. Jump

© Frank H. Jump

Hermann J. Gaus (1867-194?) began manufacturing beer apparatus at 643 Bushwick Ave. in 1894. This ad for Ale and Beer Pumps appeared in Lain & Healy’s Brooklyn City Directory for 1900. In 1902 Gaus moved to his new address at 12 Jefferson St. (also in the Bushwick area of Brooklyn). Bushwick at that time was the beer capital of New York, with dozens of flourishing breweries. Gaus died some time in the 1940’s. His widow, Ernestine Gaus, continued to live at 12 Jefferson St. until late in the 1950’s.Walter Grutchfield

Curious male tabby guarding the Gaus ad © Frank H. Jump

Uneeda Biscuit – Reed Avenue – Malcolm X Blvd – Bed-Stuy, Brooklyn

© Frank H. Jump

© Frank H. Jump

© Vincenzo Aiosa

From the book Fading Ads of NYC – History Press, 2011 © Frank H. Jump – taken 1997

Elaine Calenda – June 8, 1958 – August 24, 2012

I will never forget you.

Elaine Calenda and I met in high school in 1975. It was auditions for the John Adams High School musical play that year, which was Oliver. E (I always called her E) was standing in the back of the auditorium, hands in her pockets – stoic and stiff. She was wearing a woolen turtle neck sweater with overalls and construction boots and I thought “Who is that remarkable lesbian?” But I didn’t want to come off too strong so I sauntered over with my elephant bell denims, wide leather belt and chunky buckle and my platform shoes and I asked, “Hey, are you a Bette Midler fan?” E, rather startled that I just started talking to her and a bit self-conscious said she was as a matter of fact. How did I know she asked? Then I asked if “The Wizard of Oz” was her favorite movie and she looked aghast and again asked how I knew. Then I asked if she were a friend of Dorothy’s at which point she said, OK, Who the hell is Dorothy?

I leaned close to her so no one would hear and asked if she were gay. E looked down at her clothes and almost with tears in her eyes asked how I knew. I said, Come on girlfriend we have some catching up to do. E was a couple of years older than I and didn’t have a “boyfriend.” Her mom gave her a hard time for dressing so butch and not showing any interest in guys so E asked if I would go home with her and be introduced as her “boyfriend.” My mom already knew I was gay so I didn’t need a “cover” or beard. I was glad to help her out. We thought it would just be an act. Needless to say we fell madly in love anyway. We were inseparable for much of our late teens.

The dramatics teacher at John Adams found E an internship for her last semester at The Ensemble Studio Theatre in Manhattan with director Curt Dempster. Here E met many notable professionals in the theatre as she studied stage managing at Ensemble. I helped her build sets and break them down. It was an exciting time for us. E worked with Kevin Bacon, Amanda Plummer, Moogy Klingman and many other talented people in the theatre. Renown stage manager Barry Kearsley befriended E and we all used to “hang out.” Barry and E remained friends until his death in 1989 while stage managing M Butterfly. Through Barry, we met so many notable people in the theatre from Leonard Nimoy to Tommy Tune.

E very early on expressed a love for massage and shortly after high school she began studying at the Swedish Institute where she later became an instructor. I was lucky to be her willing patient during her studies. E would learn a new technique and I would be the recipient of all of her focus. It was here she met lifelong friend Sharon Weinstein, MD. E had an incredible talent and she went on to become a beloved instructor at the Boulder College of Massage in Colorado:

Elaine Calenda, AOS, RMT, NCTMB
Elaine Calenda has been a massage therapy educator for over 32 years. She graduated from the Swedish Institute in 1978 and gained clinical work experience at the Center of Osteopathic & Sports Medicine in New York City. In January 1992 she began teaching at the Boulder College of Massage Therapy and is currently the Academic Dean. She teaches Sports and Orthopedic Massage. Elaine contributed to the development of the Associate of Occupational Studies Program and has participated in multiple research projects including: “The Effects of Massage for Carpal Tunnel Syndrome” and “Chronic Tension Headache.” Elaine is dedicated to the advancement of the massage profession and writes for massage and CAM publications. She is a contributing author to the textbook Teaching Massage.

Elaine was the recipient of 2012 Chapter Meritorious Award by the American Massage Therapists Association. 

The Chapter Meritorious Award honors an Active AMTA member for
his or her diligent volunteerism done in an altruistic (selfless) manner.

Nominators:
Deborah Hatch and Kimberlee Chatterley


Elaine Calenda

Elaine_Calenda

Reasons for Nomination
• We believe that the meritorious award should go to a person that has exhibited a long history of supporting the massage profession, the AMTA association and individual therapists along the way; Elaine Calenda is that person. She has provided this support without any expectation of recognition, she simply contributed as she was able and has made a tremendous impact on our profession.

• A massage educator for over 32 years, Elaine has not only taught massage but also modeled the quintessential values and behavior of a profession massage therapist. She is dedicated to increasing level of knowledge within our profession and models this through her involvement in our association, research projects, and development of community based programs such as supporting our returning veterans and introducing children to massage.

• Elaine has a history of volunteerism having served on the AMTA Chapter level as: 2nd Vice President (CO), delegate/2 terms (CO), Newsletter Editor (NY); and the AMTA National level serving on: the AMTA Special Committee on Standards of Care and the AMTA Workgroup to Enhance Culture. Additionally she was very active with the NCBTMB serving as: Item Writer (1994), Exam Committee member (1994-1996), Exam Committee Chair (1996-2001), Director (2001-2003).

• An acclaimed writer and researcher, her works have been published in “Therapeutic Massage” chapter for Alternative Medicine In Cardiac Illness, Dr. Michael Weintraub, ©2003, Therapeutic Massage” chapter for Alternative Medicine in Neurologic Illness, Dr. Michael Weintraub, © 2001. Elaine also has a artistic flair as demonstrated by the creation of two beautiful anatomical charts: Muscles in Motion – the muscular system and Osteography – the skeletal system, both produced through Digit Press Publishing.

Characteristics of Nominee
• Elaine has an incredible energy and passion for massage in general and AMTA in particular. I really believe that she would bleed amta blue. She champions our association to anyone within earshot and is happy to expound on the values of AMTA membership.

• An effective communicator, Elaine has the rare ability to speak with and listen to people of all walks of life. She is at ease with everyone and able to tailor the delivery of information into the way it will be best received. She is amazingly respectful of each personal and professional interaction, whether a colleague or a student or superior (if there is such a thing), each individual is treated with the same dignity and respect.

• She is open minded and always interested in new ideas and techniques. She volunteers enormous time to mentor and guide new teachers. For example, Deborah Bruce came to Elaine a few years ago and demonstrated a technique that Elaine found innovative. Elaine helped Deborah define her technique as Passive Fascial Restoration (PFR) and assisted her in creating teaching goals to offer this new technique to fellow therapists.

• Elaine’s background in teaching has proven invaluable; she has served as a brilliant liaison between our Chapter and schools within our State. She understands the dynamics and challenges of the school/education system and has been instrumental in building bridges between schools and our Chapter. For the past several years, Elaine has championed AMTA to Boulder College of Massage Therapy, this has resulted in our Chapter holding the Spring annual meeting at a low cost to the Chapter; a savings which has been passed on to our members.

• Elaine interjects humor into the classroom and the result is that the students retain more of the information shared. Ask her for the Julia Childs’ approach, you’ll be glad you did.

She is well known and respected in the massage community and a deserving candidate for the Meritorious Award.

AMTA National Position(s) (non-chair)

AMTA Special Committee on Standards of Care – Chair, 1998-2000, Committee member, 2000-present.
AMTA Workgroup to Enhance Culture – 2005-2006
National Certification Board for Therapeutic Massage & Bodywork, Item writer, 1994, Exam committee member 1994-1996, Exam committee chair, 1996-2001, Director, April 2001-2003.

AMTA Chapter Position(s) (elected or appointed)

AMTA Colorado 2nd VP/Membership Chair 2008-present
AMTA Colorado Delegate 2000-2002
AMTA New York Chapter Newsletter Editor

Major Projects

Alternative Medicine Television Show but also modeled the
Benefits of Massage – first aired 1999

Radio Boulder, Benefits of Massage – aired May 1996

Radio Denver, Benefits of Massage –
Aired November, 1995

Weight Watchers Magazine Show –
Benefits of Massage – New York, NY – Aired October, 1986 Hosted by Lynn Redgrave.

Health Talk Radio Show, WBAI Radio, Brooklyn, NY – Benefits of Massage- April, 1980

Research Projects

Boulder College of Massage Therapy – The effects of massage on Carpal Tunnel Syndrome, 2003 ongoing

Boulder College of Massage Therapy – The effects of massage on Headache, September, 2000.
With Drs. Weintraub and Rothman- effects of massage on victims of physical trauma – June 1990 to December 1991.

Altruistic Activities
• Supporting our Returning Troops –
• Exposing Children to Massage – teaching massage to children
• The Chanda Plan – benefiting people with spinal injuries.

Professional/Community Positions
Boulder College of Massage Therapy
6255 Longbow Drive, Boulder, CO.
Academic Dean, 2003 to present
Clinical Education Director, 1995-2003
Instructor of Orthopedic/Sports Massage
150- hour Certification Program and
Instructor of Medical Massage in the Associate of Occupation Studies Degree Program,
1992 – Present

Private Practice
1979 – Present

Digit Press Publishing
Anatomical Chart Design
Creative Director; 1995 – Present

Academy of Massage Sciences
20 West 20th Street, New York, NY
Director/Instructor – 1988-1991

Dr. Michael Weintraub
325 S. Highland Ave. Briarcliff, NY
Massage Therapist, June 1990 – Dec. 1991

New York State Education Department, Albany, NY. Item writer for the 1988 and 1990 State Board Exams for Massage Therapy.

Swedish Institute, Inc. 126 West 26th Street, New York, NY – Clinic Director and Medical Massage Instructor 1980-1986.

Center for Sports and Osteopathic Medicine, 41 East 42nd Street, New York, NY with Dr. Richard Bachrach
Massage Therapist, 1980-1985

Publications

“Therapeutic Massage” chapter for Alternative Medicine in Cardiac Illness, Dr. Michael Weintraub, ©2003.

“Therapeutic Massage” chapter for Alternative Medicine in Neurologic Illness, Dr. Michael Weintraub, ©2001.

Muscles in Motion – the muscular system, anatomical chart produced through Digit Press Publishing,
© 1997

Osteography- the skeletal system, anatomical chart produced through Digit Press Publishing, © 1998

Elaine is survived by her partner Michelle Howard of Longmont CO, her father Joseph Calenda of Ohio; her sister, Jacqueline Bailey of Farmers Branch, Texas,  and brother Vincent Calenda of Ozone Park, Queens, N.Y. Her mother Luisa Orta Calenda died last month and was able to see Elaine to say goodbye.They had seen each other last on Mother’s Day.

You will always be in my heart.

Twitter Weekly Updates for 2012-08-26

Powered by Twitter Tools

Kino Stencil of Mr. Peanut in Bushwick with an Automatic Rifle

© Frank H. Jump

Freedom Tower Collage – New York Harbor

CLICK FOR LARGER IMAGE © Frank H. Jump

Erie Lackawanna Terminal Close Up – Hoboken, NJ

© Frank H. Jump