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January, 2012:

Motorama – Danforth Avenue – Greektown – Toronto, CA

Jan 24th, 2012
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© Frank H. Jump

In Highland Park, Mich., ‘Ghost Signs’ of a Brighter Era – NYTimes.com – Dan Barry

Jan 23rd, 2012
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In Highland Park, Mich., ‘Ghost Signs’ of a Brighter Era - NYTimes.com

A faded ad from the early days of Highland Park, Mich., once a city in ascent. The mural was revealed when an adjacent building was demolished. By DAN BARRY © Dan Barry

What is it about old advertisements, sometimes called “ghost signs,” that so intrigues us? After all, they are nothing more than expired expressions of commercialism, conveying little care for art or posterity. Yet our scanning gaze will almost always get lost in their echoing calls for attention. Why?

Perhaps we see them as faded invitations to another time, asking us to imagine the everyday rhythms of life when their fresh-paint message first shouted from a brick facade. We study the typeface rarely used today, the phrasing of language that rings odd to the modern ear and, most of all, the names of companies and products once so vital and now no more.

“It’s a reminder of our own timeline and how quickly things become obsolete,” said Frank Jump, a photographer and the author of “Fading Ads of New York City,” (The History Press, 2011). “One minute people had thriving businesses building buggies, and the next minute Henry Ford is pushing out automobiles on an assembly line and nobody wants horse and buggies anymore.” – Dan  Barry – READ MORE

 

Fading Ads of NYC’s Frank Jump @ Queens Historical Society – January 26, 6:30PM

Jan 23rd, 2012
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Fading Ads of New York City

PEARL GABEL FOR NEW YORK DAILY NEWS Author Frank Jump in front of one of the “ghost signs” on Archer Ave. in Jamaica, Queens that he writes about in his new book, “Fading Ads of New York City.”

Queens Historical Society
143-35 37th Avenue
(between Bowne Street and Parsons Boulevard)
Flushing, NY  11354
Tel: (718) 939-0647
Visit Web Site
Map

$5.00 members, $8.00 general.

Dates & Hours

Thurs, Jan 26, 2012, 6:30 pm – 8 pm

[portfolio_slideshow]

Join author and photographer Frank Jump for a look at his new book Fading Ads of New York City. For nearly 20 years, Frank Jump has been documenting the fading ads that are visible, but less often seen all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life.

This photo-documentary is also a study of time and space, of mortality and living, as Mr. Jump’s campaign to capture the ads mirrors his own struggle with HIV. Mr. Jump will be focusing on the ads from departed industries in Queens, many from southern Queens. Fading Ads of New York City will be available for purchase and Mr. Jump will be signing copies of his book following the lecture.

  • Directions: By subway: #7 train to the last stop, Main Street, Flushing. Walk two blocks east on Roosevelt Avenue to Bowne Street. Turn left, continue walking until Margaret Carman Green Park. Walk through the park. QHS is the first house on the left hand side.By bus: Q13 or Q28 to Parsons & Northern Blvds. Q12, 14, 15, 16, 17, 26, 27, 28, 44, 48, 65, 66, to Main Street, Flushing and follow the above subway directions.By car: Take the Long Island Expressway from the Queens Midtown Tunnel to the Van Wyck Expressway. Get on the Van Wyck going north. Exit the Van Wyck at the Northern Blvd. East exit. Travel along Northern Blvd. past Main Street for three traffic lights until Parsons Blvd. Turn right on Parsons Blvd. Make a right on 37th Avenue. The Kingsland Homestead is at the right at the end of the cul-de-sac.

About this Organization

Queens Historical Society
Headquartered in the historic house known as Kingsland Homestead, the Queens Historical Society explores the history of the borough from its aboriginal roots up to the present day.
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Twitter Weekly Updates for 2012-01-22

Jan 22nd, 2012
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Great Bear – Wheel Alignment – Frame Straightening – Precision Work – Greektown – Toronto, CA

Jan 22nd, 2012
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Danforth Avenue - Toronto, Canada © Frank H. Jump

© Frank H. Jump

Service Station No. 6 – White Rose Motor Gasoline – Greektown – Toronto, CA

Jan 21st, 2012
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750 Broadview Avenue – Greektown – Toronto © Frank H. Jump

In the early days of the Canadian Oil Refining Company (1901-1904) and the Canadian Oil Company (1904 -1908), gasoline was an almost useless by-product of the petroleum refining process. So much so that gasoline was only casually mentioned in their early advertising. It wasn’t even given a ‘brand’ name. However , by the time The National Refining Company (Ohio) purchased controlling interest in the company (Dec. 1908) , the automobile craze was about to boom. The new Model T Ford, introduced October 1 , 1908 at $1150 (Cdn.), would fall to a low of $395 (1925) and be within the reach of much of the population . Gasoline would no longer be that useless by-product.Canadian Oil Companies Ltd. now had Nationals, “White Rose Gasoline” brand name , the market and the product . How could they go wrong? – J. Williams – White Rose Motor Gasoline

White Rose Motor Gasoline – Vintage Signs – J Williams

The End of a Photographic Era – Kodak Files Chapter 11 Bankruptcy Protection – Kodakery – Rochester, NY

Jan 20th, 2012
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Kodakery September 1915 Cover - NWMangum dot com

© Frank H. Jump

Vintage Kodak ad - circa 1915

Kodakery, “A Magazine For Amateur Photographers“, was published from September, 1913 through 1932, at the price of 5¢ per copy. All purchasers of a Kodak or Brownie camera received a 1-year free subscription. – MW Mangum

FADING ADS FROM THE AUTOMOTIVE WORLD – AUTOMINDED DOT COM

Jan 19th, 2012
by Frank.
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New York City has led many lives. In a place that is famous for never resting, sometimes the only history that survives are the buildings that go quietly untouched and the painted signs that are slowly fading from their bricks.

Frank Jump has been documenting this unsung history for the last 20 years. His latest book, Fading Ads of New York City celebrates this rarely recognized piece of history. So we thought his new book would be a good excuse to ask Jump to share some of the automotive related advertisements he’s collected over the years.

He sent us an assortment of everything from carriage builders to tires. Some ads are from the book, and a few others can be found on his blog. Most of these are from the New York City area, but Jump has gone well beyond the five boroughs to find his art. For example, if the ad in the full photo gallery that simply states “Sign and Auto Painting” seems a little too small potatoes for NYC, that’s probably because it is from Evel Knievel’s hometown of Butte, Montana.

Jump’s photos are a worthwhile journey into a world of art and history that are exposed to the masses every day but are appreciated by few. Check out the full photo gallery for more auto pics, go to Jump’s blog for all types of other signs, or get the book to see them all in high-gloss glory.


PROTECT IP / SOPA Act Breaks the Internet

Jan 18th, 2012
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CLICK TO VIEW VIDEO

CLICK FOR AMERICAN CENSORSHIP DOT ORG

Cracker Barrel Founder Dan Evins Joins Dead Homophobes’ Society

Jan 17th, 2012
by Frank.
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Another one bites the dust… Freddie Mercury

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